QR Codes: The Perfect Bridge Between Print and Digital Content

QR codes are an underutilized but fast growing devise that can save users time and money. QR or “quick response” codes are two dimensional bar codes that are readable by mobile devices, and allow users to scan and then link to online content. They are very handy devises for organizations that have a portion of content available in printed format but a much larger or more dynamic body of content online. These codes act as a bridge from the printed world to the more dynamic online world.

Implement QR Codes for Added Conference Value

Conferences are a perfect scenario where QR codes can add value to the user experience. Most conferences have a lot of mobile ready users who are bombarded with printed content such as session handouts, program books, conference schedules and vendor literature. The printed content is essential for the learning experience but it can become a logistic nightmare for users who have travel half way across the country to attend a conference.
With QR codes, instead of collecting all this material in a bag, the user can simply scan the QR code and be taken to the online content. The link can then be saved on their mobile devise and accessed over and over again. It’s convenient, simple to use and low cost to implement… What could be better?  In Asia where smart phone penetration is very high QR codes are very common, whereas in the U.S. use has been increasing along with the growth of smart phones.  Read entire article at:  http://bit.ly/owy6C5

How QR Codes Can Grow Your Business

What are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

QR code to the Social Media Examiner home page.

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Any of these desired functions are easily achieved by properly creating your QR code.  It’s a simple process of entering the appropriate data into the QR code generator, described below, and it all takes just a few minutes.

The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.

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